Here's the mechanics:
- Buy a Cadbury Dairy Milk Bar (at least one (1) 75g bar, or two (2) 40g bars)
- Take a photo of you with three friends sharing a joyful bonding moment with it
- The photo should express just how joyful a moment becomes when you spend it with your friends rather than on your own, and how Cadbury Dairy Milk truly makes the experience even more special
- Email the photo to email@example.com with a brief caption (maximum of 60 characters) about why you and your barkada deserve to go to Boracay together.
- Qualified photos will be posted on the Cadbury Philippines Facebook Page within 24 hours of submission and will be judged by Kraft Foods (Philippines)
Here's a sample picture from Cadbury so you have an idea:
|Cadbury Ad with Georgina Wilson|
Criteria for winning:
- Depiction of Sharing the Joy with Cadbury Dairy Milk (40%)
- Originality of depicting bonding (30%)
- Creativity (20%)
- Caption (10%)
For further details on how to join the contest, and the terms and conditions required to participate, just visit www.facebook.com/cadburyph. Hope you guys win!